Love Aveda. The aromas. Products. Ethics. What they are all about. One other thing I love. Color. Can’t wait to further my knowledge with more education. Some exciting news though…NEW COLOR LAUNCH!!! Sounds like it will be quite a change and I cannot wait to learn more about it! More customization, color vibrancy. Oh so exciting! All you Aveda lovers- ask your hair designer and get some color on that beautiful hair of yours… well, depending on your hair.